Following are usages of the common advertising terms and some additional expressions:

　　► Let’s go all out on this one. I want a national advertising campaign.

　　► Put a full-page ad in the newspaper every Friday,

　　 advertising the weekly special coming up.

　　► Let’s get 20,000 flyers printed. We’ll hand them out at the shopping mall next weekend.

　　► I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product.

　　► We need a new slogan. The old one’s not catchy enough.

　　► If we want to try door-to-door sales, we’ll need professional sales people to make an effective sales pitch.

　　► Why don’t we do some comparative advertising? Our product is definitely better than the competition’s.

　　► We need a high-profile television slot. How about the Super Bowl?

　　► We’re advertising in every other media. It’s high time we started placing ads on the Internet.

　　中：

　　下面是一般广告术语及一些相关表达的用法：

　　► 让我们全力以赴实施这个方案吧，我想开展一次全国范围的广告宣传活动。

　　► 每周五在报纸上做整版广告，为每周特卖作宣传。

　　► 我们印制20，000份小广告吧，我们要于下周末在购物中心免费派送。

　　► 我希望这个广告作为金牌得主的推荐，给她打电话问她能不能帮忙宣传我们的产品。

　　► 我们需要新的口号，旧的不够吸引人。

　　► 如果我们尝试挨户销售，我们必须请专业推销人员来介绍有效的推销技巧。

　　► 我们为什么不能做一些对比广告呢？我们的产品肯定比其他同类竞争产品有优势。

　　► 我们需要一个高收视率的电视广告时段。超级杯怎么样？

　　► 我们在其他媒介上都做广告，现在是我们开始在互联网上做广告的最佳时期了。