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商务英语及学习  
跟进买家,掌握询盘实战技巧,应变回函
出处:法律顾问网·涉外www.flguwen.com     时间:2010/11/26 10:01:00

1.买家询盘为泛问所有产品时,往往真实购买意图一般。对这类能给予继续回复的客户应继续重点追踪,没有回复的客户则不必花费大量时间追踪。
询盘信件内容:
We are interested in all your products, could you please send us more information and samples bout you products and price list ?
可参考如下回复模板:
Dear Sir/Madam,
Thanks for your inquiry at Made-in-China.com.
We are professional supplier for lotion pump at competitive price ,located in Shangyu City ,Zhejiang Province .Here is the attachment with some pictures of our products that may suit your requirements ,for more, please check our website, and select the products that you are interested.
We have great interest in developing business with you ,should you have nay inquiries or comments, we would be glad to talk in details through MSN:  /mails or any way you like .
Enc.(附件内容可以挑选一些公司主打产品图片)
2.买家询盘为 针对公司的具体某款产品的询价时,这类客户要重点跟进。如果你已经根据买家询盘内容作出了具体回复,并同时报了价,但是买家没有再发邮件过来,建议可以发以下类似邮件来提醒买家:
Dear Sir/Madam,
Good morning!
For several days no news from you, my friend .now I am writing for reminding you about our offer for item of LX-E07 dated 13th March according to your relative inquiry at Made-in-China.com. Have you got(or checked )the pictures or not ?Any comments by return will be much appreciated.(可根据客户要求的产品加上自己产品的特色)It will be our big pleasure if we have opportunities to be on service of you in near future .
Looking forward to your prompt response.
可以将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。
若过段时间买家还是没有回复邮件,建议可再发如下邮件再次追踪在在:
Dear Sir/Madam,
How are you ? Hope everything is ok with you all along.
Now I am writing for keeping in touch with you for future business .if any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request .
By the way, how about your order (or business)with item LX-E07?If still pending, I would like to offer our latest pries to promote an opportunity to cooperate with each other .
以下为集中经常收到的买家回复:
(1)       客户受到跟进邮件后,如果觉得还没有对我们产品有需求的话,他一般都会说以后联系,不管怎么样,能让客户回复已经不错了,说明以后还是有机会的。
Dear,
I’m doing fine ,thanks for your information .
I am still in the planning of building my new house, due to the work constrain, I decided to delay it first .
Anyway ,I will contact you once I decided. Thanks!
(2)收邮件的人不是公司的决策者
Dear,
Thank you ! I received your email and I sent it to my boss. He didn’t tell me anything just now.
I will contact you soon once got any news.
(3)告诉你不及时回复邮件的原因
Dear,
I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies.
Many thanks for your co-operation.
跟进技巧:这类客户建议通过发新产品介绍或者新报价的方式来保持联系,相信时间久了成为你客户的可能性还是比较大的。
4)可能暂时不需要你的产品,但会问其他产品或者详细咨询一些与产品相关的问题,如:
Dear,
Please excuse the delay in my reply.
I have been so busy searching through all the emails, concerning the lotion pump project.
May I ask you, where you purchase your plastic for your pumps? We have a customer who is interested in this subject.
In the coming days, I will reply concerning some samples.
跟进技巧:这样的客户要根据公司的实际情况来回复了,加以不管能否帮得上忙都能给些建议和回复,暂时不能成为客户也可以先做朋友嘛
5)想借机刺探军情
Dear,
Sorry for the late reply. I will get back with you later.
I am very busy at the moment. If you have US customer as reference, that would help a lot.
I am not here to steal information. We use reference in US to generate trust, just like you have “connections” (friends) among Chinese.
跟进技巧:应对这样的买家,如果公司在美国有关系较好,规模较大的老客户,不妨挑选2个介绍给他,老显示你的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复,站在买家立场多思考其询问的真正目的,一般简单告知公司名称即可,谨慎投入对方联系方式。如果在美国没有客户,可以多介绍一些其他国家的客户来显示公司实力,同时向卖家暗示我们在美国还没有合作伙伴,弱国你和我合作,将会帮助你开发整个美国市场。
6)讨价还价
Dear,
Thanks for your reply, I have received your quote and I am currently looking through all of  the quotations that I have received. Currently your prices aren’t the best but your products are very good. If you could make your prices more competitive, I am sure we would be putting an order in with you very soon.
跟进技巧:可根据具体价格情况回复客户,或通过询问客户订单量大小来做可能范围内的让步。

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